Customize Denim say worddddddddddd

So i did a random Google search on Selvedge denim and came across this site
http://www.makeyourownjeans.com/
the question is how legit is this site and how truely are they to there word!
However the concept is dope but the presentation is WACK

heres the article

Selvedge Denim Jeans - Raw Unwashed



Price: $90.00

Exclusive, For the first time ever, Selvedge Denim Jeans - Custom made
Jeans made as per your measuremnts from Japanese Selvedge Denim.
Also known as Selvage / Salvage Denim, it all means the same thing.
Our selvedge denim has a white thread running vertically down the cloth on the edges, the weight is approximately 11oz to 12oz.
A great offer for pure denim lovers and collectors.

About Selvedge Denim:
Selvedge denim is made on old style shuttle looms rather than modern projectile looms. In simple terms this means that the cross thread in the weaving process goes back and forth during the weaving process. But modern looms, shoot each cross thread through individually, hence the edge of the cloth is frayed rather than clean. No shuttle looms have be made for over 40 years as they can only make cloth about 30 inches wide whereas projectile looms can make fabric 60 inches or even wider for much less money.Because the fabric made on these looms is so narrow we need approximately 3 yards to make each pair of jeans. To maximise the usage, the traditional method was to have a straight outside seam and cut right up to the selvedge so that when you turn the jean up you see the two selvedge edges of the denim stitched together.

All fits cannot be made from this fabric(due to width of this fabric being only 30 inches), only a straight fit, tapering or a classic comfort fit can be made using this denim